Mario Prada initially opened the shop, Fratelli Prada (Prada Brothers), with the intention of selling high-quality leather goods, suitcases, and travel accessories. These items were favored by European aristocracy, solidifying Prada’s reputation for exclusivity and luxury. However, it wasn’t until the 1970s, under the leadership of Mario’s granddaughter, Miuccia Prada, that the brand began its transformation into a global fashion powerhouse.

Miuccia Prada: Redefining Luxury

Miuccia Prada took over the family business in 1978, bringing with her a fresh perspective and a passion for unconventional design. She introduced the brand’s first line of nylon backpacks in 1984, a revolutionary move that combined practicality with high fashion. This bold decision not only redefined the brand’s identity but also attracted a younger, avant-garde audience. Under Miuccia’s creative direction, Prada expanded its offerings to include ready-to-wear clothing, footwear, and accessories, each piece reflecting a perfect blend of innovation and tradition.

Prada’s Iconic Collections

Over the years, Prada has become synonymous with minimalist yet impactful designs. The brand’s collections often feature clean lines, bold prints, and luxurious fabrics, making them a favorite among fashion enthusiasts and celebrities alike. From the iconic Prada Galleria handbag to the sleek Linea Rossa sportswear line, each product embodies the brand’s commitment to quality and innovation.

Prada Today: A Global Phenomenon

Today, Prada operates in over 70 countries, with flagship stores in major cities like New York, Paris, and Tokyo. The brand continues to push boundaries, collaborating with artists, architects, and designers to create immersive experiences that blur the line between fashion and art. Prada’s influence extends beyond clothing and accessories, with its fragrances and eyewear lines also garnering critical acclaim.