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Founded in 1949 by Kihachiro Onitsuka, Asics began as a small company with a big vision. Initially named Onitsuka Co., Ltd., the company was born out of a desire to help youth develop self-esteem and discipline through sports. The early days were marked by the creation of basketball shoes, which quickly gained popularity for their quality and design.
In 1977, the company rebranded to Asics, an acronym derived from the Latin phrase "Anima Sana In Corpore Sano", which translates to "A Sound Mind in a Sound Body". This philosophy became the cornerstone of the brand, emphasizing the importance of physical health in achieving mental well-being.
Asics has always been at the forefront of athletic innovation. In the 1950s, they introduced their iconic Tiger running shoes, which became a favorite among marathon runners. The brand’s commitment to research and development led to breakthroughs such as the Gel cushioning system, which revolutionized comfort and performance in sports footwear.
Over the years, Asics has expanded its product line to include not only running shoes but also apparel, accessories, and specialized gear for various sports. Their products are designed with cutting-edge technology, ensuring that athletes of all levels can perform at their best.
From its humble beginnings in Japan, Asics has grown into a global leader in the athletic footwear and apparel industry. The brand sponsors numerous athletes and teams worldwide, supporting their journey to greatness. Whether it’s on the track, the court, or the road, Asics has become synonymous with passion, performance, and perseverance.
Today, Asics continues to honor its founding principles by producing high-quality products that inspire people to lead active, healthy lives. Their unwavering dedication to innovation and excellence ensures that Asics remains a trusted name in sports for generations to come.
"At Asics, we believe that a sound mind and a sound body are intertwined. Our mission is to empower individuals to achieve their full potential through the power of sport."