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Founded in 1906 by William J. Riley, New Balance began as a small Boston-based company specializing in arch supports and orthopedic footwear. Riley's innovative approach to shoe design quickly gained popularity, as he aimed to provide solutions for individuals with foot problems.
In its early years, New Balance was known for its commitment to comfort and support. Riley's first major innovation was the creation of a triple-arch support system, which provided unparalleled stability and comfort. This design laid the foundation for the company's future success in the footwear industry.
By the 1930s, New Balance had expanded its product line to include running shoes, catering to athletes seeking better performance and durability. The company's dedication to quality and innovation continued to grow, leading to the introduction of the iconic "Trackster" in the 1960s, the world's first running shoe available in multiple widths.
New Balance's commitment to craftsmanship and quality has remained a cornerstone of the brand. Unlike many competitors, New Balance continues to manufacture a significant portion of its products in the United States and the United Kingdom, ensuring a high level of quality control and attention to detail.
Over the decades, New Balance has continued to push the boundaries of performance footwear. The brand has introduced numerous technological advancements, such as the ENCAP midsole technology, which combines lightweight cushioning with durable support. These innovations have cemented New Balance's reputation as a leader in athletic footwear.
Today, New Balance is not just a footwear company; it has evolved into a global lifestyle brand. With a focus on both performance and style, New Balance offers a wide range of products, including apparel and accessories. The brand's classic designs, such as the 574 and 990 series, have become iconic in the world of fashion and sport.
New Balance is also committed to giving back to the community and promoting sustainability. The company actively supports various charitable initiatives and has implemented environmentally friendly practices in its manufacturing processes. This dedication to social responsibility has further strengthened New Balance's positive image worldwide.
From its humble beginnings as a small arch support company to its current status as a global leader in footwear and apparel, New Balance's journey is a testament to the power of innovation, quality, and dedication. Whether you're an athlete, a fashion enthusiast, or someone in search of comfortable, high-quality footwear, New Balance continues to deliver products that inspire confidence and performance.