Founded in 1921Guccio Guccihorsebitbamboo handles, blending practicality with aristocratic aesthetics.
Gucci expanded internationally during Hollywood's golden age, adorning stars like Grace KellyAva Gardner. The iconic GG logoFlora scarf
Internal conflicts almost led Gucci to bankruptcy by the 1980s. However, under Dawn MelloTom FordGucci loafer, reclaiming its luxury status.
Today, under Creative Director Alessandro Michele, Gucci embraces maximalism, gender fluidity, and eco-conscious initiatives, like the "Off the Grid" collection. Collaborations with artists and the "Gucci Garden" immersive experience reflect its commitment to cultural storytelling.